© 2022 NEW GODS LLC
About the project
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Client: Name
Year: 2023
Before we talk we listen
Jamie Rose, the founder of New Gods, is a unique combination of executive experience and creative skills. With a background as a producer, he has a proven track record of managing budgets, logistics, and teams to deliver successful projects.
He also has a singular perspective as a photographer, video maker, and fashion stylist.
Yusuf Chuku, the Executive Strategy Director of New Gods, brings together a diverse team of creatives, curators, and the curious. New Gods' mission is to harness the power of culture to impact business positively.
With over 25 years’ experience, both in London and New York, Yusuf is a multidisciplinary strategist. His experience spans numerous brands including Microsoft, BMW, Samsung, Crocs, Kimberley-Clark, Kraft and Verizon.
Before New Gods, Yusuf was EVP Client Advisory at NBCUniversal. Yusuf has been the Global Chief Strategy Officer of VML where he led the strategy discipline across its 75 locations around the globe. He has also led strategy at McCann New York and has had previous stints at DDB London, JWT New York and Naked Communications.
Yusuf’s work has been recognized by the Cannes Lions, IPA, Effies, the Jay Chiat Awards and the Marketing Effectiveness Awards. He’s a Fellow of the Royal Society of Arts, and previous chair of the 4As Strategy Committee and non-executive board member of OFSTED.
Our team's ability to bridge the gap between the corporate and creative worlds makes New Gods an invaluable asset to our clients.
At New Gods we are passionate about culture, life and style. We believe in the power of creativity and its ability to inspire change. Our team works to produce definitive, concepts and strategies, to deliver content that goes beyond our client's expectations, helping them to increase their market share.
We believe in the joy of creativity and its ability to bring people together.
HERE TO MAKE INNOVATION
HAPPEN
We understand that as corporations and brands become bigger, they create internal hierarchies that stifle the disruptive thinking processes that create innovation. New Gods provides a pipeline to innovative thinkers, creatives, and cultural analysts who can provide disruptive ideas and innovative concepts. Entering into a collaborative relationship with New Gods will empower corporations and brands to reclaim their power to be innovators.
As corporations and brands become bigger, they create internal hierarchies which stifle the disruptive thinking processes that creates innovation. New Gods provides a pipeline to innovative thinkers, creatives and cultural analysts who can provide those disruptive ideas
and innovative concepts. Entering into a collaborative relationship with New Gods will empower corporations and brands to reclaim their power to be innovators.
Jamie understands that as corporations and brands become bigger, they create internal hierarchies which stifle the disruptive thinking processes that creates innovation. New Gods provides a pipeline to innovative thinkers, creatives and cultural analysts who can provide those disruptive ideas and innovative concepts. Entering into a collaborative relationship with New Gods will empower corporations and brands to reclaim their power to be innovators.
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In the past, advertising was driven by the slogan. Today, it's not the text in marketing that creates a relationship with the consumers. It is the style, strength, relatability and diversity of images that drive the consumer's desire to be associated with a brand.
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New Gods mission is to translate cultural trends into actionable strategies. As a result, New Gods is uniquely qualified to analyze cultural trends for brands. and corporations to enable them to form brand partnerships, with innovative emerging black brands, and diverse projects.
Our mantra," By incorporating cultural trends into branding strategies, corporations can successfully embrace black culture and benefit from its influence and use this relationship to foster internal innovation."
Featured Work
Our teams experience in working with diverse communities has given them a deep understanding of the nuances of Black culture.
WHAT’S NEXT STARTS HERE.
We are passionate about culture, life, and style. New Gods believe in the power of creativity and its ability to inspire change that brings diverse communities together.